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Monetize Now: Back to Business Virtual Conference for Women Entrepreneurs

Are you a highly driven black woman entrepreneur, creative, service provider or professional who is so ready to jumpstart your vision and monetize your magic?

The 6th Annual Back to Business Webinar Conference is this month!

A video posted by LaShanda Henry (@sistasense) on

Official website:

If you are done with playing it small, tired of Corporate America, ready to leave that 9-to-5 Life because you are sick of making other people rich… this virtual event is for you.

If you are so over watching other people’s success stories across social media because you are so ready to step into your greatness for your family, finances and freedom …. this virtual event is for you.

‘Monetize Now’ that is our focus for this year. Why?
Because there are seven days in the week and someday is NOT one of them.

Because hope is NOT a marketing strategy.

Because wishing and waiting is NOT working.

Because it’s time you REALLY start sharing your gifts with the world.

Because our power circle gives you direct access to experienced, successful “Six and Seven Figure Sisters” who understand where you are coming from AND can provide you with the right steps to get to where you want to be.

A few of our wonderful speakers include Kim Coles, Dr. Venus Opal Reese, Jai Stone and Carol Sankar.

There is NO other virtual event quite like Back to Business…

Back to Business is THE virtual conference for serious sisters in need of real talk business training, mentorship and direction around Money, Marketing, Sales.

Don’t miss the virtual event of the year:

The success of your business depends on the company that you keep.

Back to Business Free 5 Day Challenge - Marketing and Sales Webinar Training Series for all Women Entrepreneurs designed with Black Women Entrepreneurs in Mind

Back To Business Free 5-Day Challenge for Women Entrepreneurs

Are you looking for free online courses or training videos designed with women entrepreneurs in mind? Well, today I get to tell you all about my free Back to Business 5-Day Challenge, which includes 5 amazing webinars for women entrepreneurs in need of motivation combined with smart online business building solutions.

These training videos are presented by myself LaShanda Henry and my fabulous power circle experts Kim Coles, Rosetta Thurman, Lucinda Cross and Tiffany Aliche. My goal is to help you with your success goals, online business strategies, and marketing techniques.

Each day, for 5 days I will send you a webinar that challenges you to get focused and fired up in your web business right now.

Back to Business Challenge Day #1
On the first day, I LaShanda Henry aka SistaSense, challenge you to Find Customers Online. Inside this webinar training, I will share 5 quick and not-so-dirty ways to promote your business online, especially for those entrepreneurs who hate to promote themselves.

And as an added treat on the first day, tv personality, and motivational speaker, Kim Coles challenges you to Follow Your Own Personal GPS System. Get focused and fired up as Kim shares 5 Ways to Follow Your Own Personal GPS System Towards a Life (and Biz) Filled with Gratitude, Passion, and Success.

Back to Business Challenge Day #2
Power circle expert Rosetta Thurman challenges you to build a location-independent startup by sharing 5 Steps to a Profitable Online Business where you can Travel and Work from Anywhere in the World.

Back to Business Challenge Day #3
Power circle expert Lucinda Cross challenges you to Activate Your Vision and discover the right steps to really actualize your success.

Back to Business Challenge Day #4
Power circle expert Tiffany Aliche aka the Budgetnista challenges you to Live Richer by implementing a few really simple, super helpful ways to boost your financial fitness and get your bank account back on track.

Back to Business Challenge Day #5
For our last day, I LaShanda Henry aka SistaSense, challenge you to Fire Up Your Social Media Marketing Campaigns. Discover 5 smart ways to use social media to boost traffic and sales on your website.

Plus there are a few bonus surprises that you will get too! But I won’t spoil it for you. Follow this link and start the free Back to Business Challenge for today’s woman in business.

If you have started the challenge, leave a comment below and let me know what you think about it and what you learned! Also feel free to share this online learning series with your fellow entrepreneur friends. My big goal is to help 100,000 women entrepreneurs get focused and fired up this year.


Kim Coles, Blogging Bootcamp, Name Your Price


Tomorrow is the big day!

Celebrity personality, Kim Coles, kicks off our two day Back to Business Webinar Conference tomorrow night at 6pm EST, followed by my Blogging for Business 2hr Intensive.

Have you registered yet? There are 7 seats left – click here. You can sign up for EVERYTHING or get access to the replays at a reduced rate.

From sales cheat sheets and the million dollar equation to web apps for your business and periscope social media solutions to help boost your business visibility and sales.

We have 15 fabulous live and master class sessions. It’s all about Fire and Focus: How to Fast Track Your Business Growth Online.

With four new speakers, bonus sessions and a blogging intensive you are getting access to the best Web / Tech / Business virtual event of the year.

Did I mention the Name Your Price Option Here? If this year’s event is not in your budget, click here to get instant access to “Power Moves” our last installment in the Back to Business series for as little as 27 dollars.

How sweet is that! Remember… The success of your business depends on the company that you keep. Get access to GREAT company inside the Power Circle.


5 Ways to Promote Your Business on BBWO

The BBWO Network is here to help you become a better business woman online. Here are 5 ways you can share your business on the network. Click here to watch the Build Your Buzz video that compliments the 5 tips below:

(1) RePost Your Blog Content: Business Updates + How Tos

(2) Share Your Videos + Events + Photos

(3) Engage Members: Answer Questions & Respond to Comments

(4) Review Our Featured Ad Options

(5) Get Your Articles and Events Featured on the official BBWO Blog



Extra Help: Ready to make your next #PowerMove and take your web business to a higher level. – the BBWO sister site offers online training and resources for women entrepreneurs.

Step inside the SistaSense Power Circle Web Business Training Series: Register or get access to the replays for the latest SistaSense Back to Business Webinar Conference (details here). 8 Virtual Seats Left for Sat, 10/25/14 Webinar Event.


Have you seen or used the new Facebook “save” feature?

Have you ever been on Facebook and you saw an interesting article or link as you are scrolling down your timeline but you don’t have time to look at it? Perhaps you saw an event and now you can’t find it! Well… Facebook has added a new “save” feature for posts that include links, videos or Facebook events.

To save a post, click on the downward arrow to the top right of the post (move your mouse over the area and the arrow will become visible). A drop down menu will appear and “save” will be in the list! Once you click this option & save the post, it will be kept in the “Saved” section on the home page of Facebook ( over to the left hand side).

The save option does NOT work for:

  • Your own posts
  • Pictures
  • Text only status updates

 Let your customers, clients and potential prospects know that they can save your link posts for later when they have more time to review it or to share it!

Sharvette Mitchell is a featured expert on SistaSense and the BBWO Network. Follow here on

Watch Sharvette Live as she share’s her expertise inside the Back to Business 2014 Webinar Conference – her sessions is “Podcasting is the new Blog” – Register and get full details at


Becoming an Expert Brand: How to Make Your Brand a Beast…or An Authority

Apple, Nike, Amazon, Oprah. What do these brands have in common, besides being iconic? I am so glad you asked. They are all considered experts in their respective industries, i.e. Apple-innovation in technology, Nike – athletic footwear and apparel, Amazon-online retail, and the brand known as Oprah actually overlaps two industries-media and personal development.

If you doubt these are, in fact, expert brands, consider this: Nike commands almost half its industry’s market share at 47% (as of Mar. 2014). Amazon has become “the Walmart” of online retail, particularly online book sales. Apple’s release of new products and the pandemonium that comes with it (long lines as people camp out at Apple stores for hours to be the first to get the newest iPhone) has become a normal occurrence. And Oprah has helped a number of others establish their own expert brands such as Dr. Phil McGraw, Dr. Oz, and Iyanla Vanzant.


If you want your brand to be considered an authority, here are four ways to do so:


Understand the best brands – those considered authorities – have engaging personalities.

Whether we’re talking about a brand for an individual or a brand for a business (and any other organization), that brand must have a personal element. Obviously, there are people behind business brands. The brand is created as a result of the vision, values, and strategy of people. Apple’s awesome brand is rooted in the late co-founder Steve Jobs’ brand. Do not overthink branding. People get confused about personal branding vs. business branding. Ultimately, the two are intertwined. If you’re looking to establish a memorable brand for your business, start with the internal vs. the external. What you envision and what you want to be known for, should translate into your brand. The core message of my company, SWAG Strategy Solutions is all about the ICP Method: identifying, clarifying, and personifying your brand, which is based on leveraging your “SWAG Factor”(that awesome thing you offer the world…essentially your greatness).


Know that expertise is not enough.

Yes, being an expert is about having expertise. Duh. Everyone knows that, right? It has to go beyond that though. Colleges, universities, think tanks, etc. are filled with very intelligent people who have expertise in a particular area (in some cases more than one area). However, if you cannot really connect with your target audience, you will make an impact on no one. To be an expert brand, you must be able to effectively communicate. Your brand must resonate with people. It should evoke even an emotional reaction in people. When people believe you have walked in their shoes (and/or that you genuinely care about the shoes in which they’re walking), they are more likely to see your brand as an authority. Oprah’s brand is as powerful as it is for several reasons, but perhaps the most important reason is her ability to connect with people and make them believe she really wants them to live their “best life”. After all, she has encountered major challenges that many in her mostly female audience has encountered.


Have a branding strategy.

Another reason branding is often confusing is that it’s perceived as too broad. It is a term tossed around a lot these days, but what does it really mean TO YOU. Branding goes far beyond just business cards, websites, and brochures. Those items help promote your brand. They are not the actual brand! There should be a strategy in place for your brand. Once you establish the vision for your brand, you need to position your brand. Will you position your brand as a leader, based on target audience, or based on scarcity? These are just a few ways to position your brand. What do you most want your brand to accomplish? I’m big on turning “brand assets” into financial assets. That requires a strategy. Too many people just throw brand ideas against a wall and hope one sticks. Your brand is a lot less likely to reach expert status with that approach.


Embrace expert status (but don’t take yourself too seriously).

It is hard for some people to accept their expert status. They apologize for it. They feel awkward about it. They try to diminish it. This is especially an issue for women. Often, we think we will be seen as pompous or arrogant. That is a perception we’re not typically comfortable with. However, if you really want to be seen as an expert, behave as an expert: with confidence and focused on the positive change your expert brand can bring about in others. That does not have to look like arrogance. Jeff Bezos, the founder of Amazon, does not come across as pompous. Some would say he’s kind of geeky. Still, he comes across as an expert, a visionary, and innovator which is reflected in Amazon. As I mentioned before, though, Bezos does not take himself too seriously. Once you start drinking your own expert Kool-Aid, you’re headed for trouble. Realize you can always learn more, be more strategic, have more of an impact, and make your brand better. Embrace your expert status but stay hungry.


About the Author
Rachel Wilson Thibodeaux, also known as the SWAG Strategist & Leverage Your Brand Coach, is Founder and CEO of SWAG Strategy Solutions. SWAG is an acronym for Strategic Women Achieve Growth. SSS offers business coaching, professional speaking, training and development to women entrepreneurs – both current and aspiring entrepreneurs, along with sales professionals. Rachel helps clients get so strategic about their brand and business that their competition becomes irrelevant. Rachel is the author of the upcoming book, “A Rocket For Your Journey: Powerful Affirmations, Quotes, and Questions to Turbo Launch Your Success.” Contact SWAG Strategy Solutions at to schedule a complimentary Brand Strategy Session. Find out more at


Back to Business 2014 Webinar Conference + Master Class Series

Back to Business 2014 Webinar Conference + Master Class Series
Power Moves: Mastering the Art of Creating Your Best Business Online

Are you looking for new ways to enhance your business? Are trying to figure out how your small business idols are currently living the dream you want to be your reality? I believe the success of your business depends on the company you keep, which is why I invite you inside the SistaSense Power Circle for our 3rd annual Back to Business webinar conference.

Calling on the expertise of some of my personal “SheRoes”, I once again want you to be in the company of powerful women who are passionate about seeing you succeed. And for the first time ever you will have access to 18 Power Circle Experts in a combination of live sessions + master class (pre-recorded) sessions you can access online + access to our private Power Circle Facebook community.

(watch video) Power Panel: How to Get One Step Closer to Your Success

We are going to talk about business building, social media, blogging, crowd funding, automation, wealthy building, monetization, book deals, networking and more. Plus you get access to all the replays!

For full details visit Early registration ends soon.


Valorie Burton’s New Book: Get Unstuck, Be Unstoppable

Know what you need to do, but for some reason, aren’t doing it? Holding on to a relationship that’s going nowhere? Dreaming of starting your own business but worried about leaving a dependable salary?

Most people get stuck and never break free from their fears. You don’t have to be one of them. Valorie Burton, trusted life coach and bestselling author of Successful Women Think Differently (over 150,000 copies sold), will empower you to:

· Believe that your yesterdays don’t have to become your tomorrows

· Stop staring at the closed door and take steps toward your next season of life

· Conquer the distractions that can ruin your best intentions

· Turn your setbacks into unexpected blessings

· Be happier, healthier, and unstoppable in every area of your life!

Are you ready to stop holding back and start living your full potential? Move confidently toward the amazing life God imagined for you!

Get Unstuck, Be Unstoppable - Valorie Burton

For more details click here to visit the Get Unstuck, Be Unstoppable website.

Plus I am excited to let you know Valorie Burton is our featured MasterClass speaker for this year’s SistaSense Back to Business Webinar Conference, so be sure to extra early register today to listen to Valorie’s Get Unstuck, Be Unstoppable session available Oct 15th!


BBWO 50 Fabulous Women Entrepreneurs – 2014 Honorees


Inside the latest issue of SistaSense In Print Magazine you will find the BBWO50 Fabulous Entrepreneurs 2014. For the 7th year anniversary of the BBWO Network we celebrate the accomplishments, innovative contributions, passion, hard work and dedication of 50 amazing women entrepreneurs who are members of the BBWO Network –

BBWO Motto: Motivate.Inform.Inspire.Connect.
I created the BBWO Network as a space for passionate, positive, like-minded women entrepreneurs of color to find resources, new business and support. Seven years strong our growing network continues to be a go to hub for thousands of business women online.

BBWO members interested in being spotlighted within the community are encouraged to actively engage with other members and share your smart business content. You can post in your blog, upload photos and videos, plus expand your brand by creating your own social group on BBWO. Active members are regularly featured and showcased across the site and our social media properties, which for many has resulted in business opportunities, speaking requests, partnerships and other forms of sought after exposure. We build better businesses together on BBWO!

Congratulations to all the women on this list. I encourage you to shout them out on your favorite social spaces. Click here to download the BBWO 50 Infographic, which you are welcome to blog about and share. Visit to get your digital or print copy of this issue.


Praise God in a Dance

Praise GOD in a DANCE is committed to serving God and exercising the Gifts of Praise Dance. Creator Angela Kaye Blevins travels to different locations to be a blessing – bringing people back into the “Heart of Worship”. Her mission is to aspire to strengthen each person’s confidence and joy in Jesus Christ – at every point in their life. Visit for more details and share your support via their growing Facebook community.