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BBWO 50 Fabulous Women Entrepreneurs – 2014 Honorees

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Inside the latest issue of SistaSense In Print Magazine you will find the BBWO50 Fabulous Entrepreneurs 2014. For the 7th year anniversary of the BBWO Network we celebrate the accomplishments, innovative contributions, passion, hard work and dedication of 50 amazing women entrepreneurs who are members of the BBWO Network – www.mybbwo.com.

BBWO Motto: Motivate.Inform.Inspire.Connect.
I created the BBWO Network as a space for passionate, positive, like-minded women entrepreneurs of color to find resources, new business and support. Seven years strong our growing network continues to be a go to hub for thousands of business women online.

BBWO members interested in being spotlighted within the community are encouraged to actively engage with other members and share your smart business content. You can post in your blog, upload photos and videos, plus expand your brand by creating your own social group on BBWO. Active members are regularly featured and showcased across the site and our social media properties, which for many has resulted in business opportunities, speaking requests, partnerships and other forms of sought after exposure. We build better businesses together on BBWO!

Congratulations to all the women on this list. I encourage you to shout them out on your favorite social spaces. Click here to download the BBWO 50 Infographic, which you are welcome to blog about and share. Visit mag.sistasense.com to get your digital or print copy of this issue.

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Becoming an Expert Brand: How to Make Your Brand a Beast…or An Authority

Apple, Nike, Amazon, Oprah. What do these brands have in common, besides being iconic? I am so glad you asked. They are all considered experts in their respective industries, i.e. Apple-innovation in technology, Nike – athletic footwear and apparel, Amazon-online retail, and the brand known as Oprah actually overlaps two industries-media and personal development.

If you doubt these are, in fact, expert brands, consider this: Nike commands almost half its industry’s market share at 47% (as of Mar. 2014). Amazon has become “the Walmart” of online retail, particularly online book sales. Apple’s release of new products and the pandemonium that comes with it (long lines as people camp out at Apple stores for hours to be the first to get the newest iPhone) has become a normal occurrence. And Oprah has helped a number of others establish their own expert brands such as Dr. Phil McGraw, Dr. Oz, and Iyanla Vanzant.

 

If you want your brand to be considered an authority, here are four ways to do so:

 

Understand the best brands – those considered authorities – have engaging personalities.

Whether we’re talking about a brand for an individual or a brand for a business (and any other organization), that brand must have a personal element. Obviously, there are people behind business brands. The brand is created as a result of the vision, values, and strategy of people. Apple’s awesome brand is rooted in the late co-founder Steve Jobs’ brand. Do not overthink branding. People get confused about personal branding vs. business branding. Ultimately, the two are intertwined. If you’re looking to establish a memorable brand for your business, start with the internal vs. the external. What you envision and what you want to be known for, should translate into your brand. The core message of my company, SWAG Strategy Solutions is all about the ICP Method: identifying, clarifying, and personifying your brand, which is based on leveraging your “SWAG Factor”(that awesome thing you offer the world…essentially your greatness).

 

Know that expertise is not enough.

Yes, being an expert is about having expertise. Duh. Everyone knows that, right? It has to go beyond that though. Colleges, universities, think tanks, etc. are filled with very intelligent people who have expertise in a particular area (in some cases more than one area). However, if you cannot really connect with your target audience, you will make an impact on no one. To be an expert brand, you must be able to effectively communicate. Your brand must resonate with people. It should evoke even an emotional reaction in people. When people believe you have walked in their shoes (and/or that you genuinely care about the shoes in which they’re walking), they are more likely to see your brand as an authority. Oprah’s brand is as powerful as it is for several reasons, but perhaps the most important reason is her ability to connect with people and make them believe she really wants them to live their “best life”. After all, she has encountered major challenges that many in her mostly female audience has encountered.

 

Have a branding strategy.

Another reason branding is often confusing is that it’s perceived as too broad. It is a term tossed around a lot these days, but what does it really mean TO YOU. Branding goes far beyond just business cards, websites, and brochures. Those items help promote your brand. They are not the actual brand! There should be a strategy in place for your brand. Once you establish the vision for your brand, you need to position your brand. Will you position your brand as a leader, based on target audience, or based on scarcity? These are just a few ways to position your brand. What do you most want your brand to accomplish? I’m big on turning “brand assets” into financial assets. That requires a strategy. Too many people just throw brand ideas against a wall and hope one sticks. Your brand is a lot less likely to reach expert status with that approach.

 

Embrace expert status (but don’t take yourself too seriously).

It is hard for some people to accept their expert status. They apologize for it. They feel awkward about it. They try to diminish it. This is especially an issue for women. Often, we think we will be seen as pompous or arrogant. That is a perception we’re not typically comfortable with. However, if you really want to be seen as an expert, behave as an expert: with confidence and focused on the positive change your expert brand can bring about in others. That does not have to look like arrogance. Jeff Bezos, the founder of Amazon, does not come across as pompous. Some would say he’s kind of geeky. Still, he comes across as an expert, a visionary, and innovator which is reflected in Amazon. As I mentioned before, though, Bezos does not take himself too seriously. Once you start drinking your own expert Kool-Aid, you’re headed for trouble. Realize you can always learn more, be more strategic, have more of an impact, and make your brand better. Embrace your expert status but stay hungry.

 

About the Author
Rachel Wilson Thibodeaux, also known as the SWAG Strategist & Leverage Your Brand Coach, is Founder and CEO of SWAG Strategy Solutions. SWAG is an acronym for Strategic Women Achieve Growth. SSS offers business coaching, professional speaking, training and development to women entrepreneurs – both current and aspiring entrepreneurs, along with sales professionals. Rachel helps clients get so strategic about their brand and business that their competition becomes irrelevant. Rachel is the author of the upcoming book, “A Rocket For Your Journey: Powerful Affirmations, Quotes, and Questions to Turbo Launch Your Success.” Contact SWAG Strategy Solutions at info@swagstrategy.com to schedule a complimentary Brand Strategy Session. Find out more at www.swagstrategy.com

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Back to Business 2014 Webinar Conference + Master Class Series

Back to Business 2014 Webinar Conference + Master Class Series
Power Moves: Mastering the Art of Creating Your Best Business Online

Are you looking for new ways to enhance your business? Are trying to figure out how your small business idols are currently living the dream you want to be your reality? I believe the success of your business depends on the company you keep, which is why I invite you inside the SistaSense Power Circle for our 3rd annual Back to Business webinar conference.

Calling on the expertise of some of my personal “SheRoes”, I once again want you to be in the company of powerful women who are passionate about seeing you succeed. And for the first time ever you will have access to 18 Power Circle Experts in a combination of live sessions + master class (pre-recorded) sessions you can access online + access to our private Power Circle Facebook community.

(watch video) Power Panel: How to Get One Step Closer to Your Success

We are going to talk about business building, social media, blogging, crowd funding, automation, wealthy building, monetization, book deals, networking and more. Plus you get access to all the replays!

For full details visit http://b2b.sistasense.com. Early registration ends soon.

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Valorie Burton’s New Book: Get Unstuck, Be Unstoppable

Know what you need to do, but for some reason, aren’t doing it? Holding on to a relationship that’s going nowhere? Dreaming of starting your own business but worried about leaving a dependable salary?

Most people get stuck and never break free from their fears. You don’t have to be one of them. Valorie Burton, trusted life coach and bestselling author of Successful Women Think Differently (over 150,000 copies sold), will empower you to:

· Believe that your yesterdays don’t have to become your tomorrows

· Stop staring at the closed door and take steps toward your next season of life

· Conquer the distractions that can ruin your best intentions

· Turn your setbacks into unexpected blessings

· Be happier, healthier, and unstoppable in every area of your life!

Are you ready to stop holding back and start living your full potential? Move confidently toward the amazing life God imagined for you!

Get Unstuck, Be Unstoppable - Valorie Burton

For more details click here to visit the Get Unstuck, Be Unstoppable website.

Plus I am excited to let you know Valorie Burton is our featured MasterClass speaker for this year’s SistaSense Back to Business Webinar Conference, so be sure to extra early register today to listen to Valorie’s Get Unstuck, Be Unstoppable session available Oct 15th!

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Praise God in a Dance

Praise GOD in a DANCE is committed to serving God and exercising the Gifts of Praise Dance. Creator Angela Kaye Blevins travels to different locations to be a blessing – bringing people back into the “Heart of Worship”. Her mission is to aspire to strengthen each person’s confidence and joy in Jesus Christ – at every point in their life. Visit www.praisegodinadance.com for more details and share your support via their growing Facebook community.

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Blogging for Business Bootcamp

Today is the day to stop saying “I’m gonna blog” and “Get started!”

 

Join our Blogging for Business webinars today (11am to 2pm est). Watch online or one your phone! Plus get access to replays in case you miss anything.

 

Inside today’s blogging bootcamp I will:
- Help you outline at least 2 months worth of posts (8 total)
- Show you how to blog smarter and NOT harder
- Share how and WHY you don’t need thousands of readers to generate thousands of dollars

 

As a matter of fact I recently earned over 10,000 dollars from the last 14 clients who came to me via my blog!

 

And remember EVEN if you can’t make our sessions today, register now to get access to the replays. The $30 virtual seats are all gone, BUT get in while you still can at a discounted rate $45 Now with code B4B45 vs $60 Later.

 

If you want blogging to work for you then you have to learn how to work it!

 

To join us go to: http://blogandbrunch.sistasense.com

 

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(free) Breaking Barriers Tele-Summit

Want to learn how to be happier, fearless, and successful? Join me and other top industry experts for tips on how to live a fulfilled life and increase your cash flow all part of the Breaking Barriers Tele-Summit hosted by Cheryl J. Moses.

I am looking forward to being one of the guest speakers for this wonderful event, so when I heard about this, I just couldn’t resist sharing it with you!

This is really interesting:

Have you ever noticed how some entrepreneurs seem to be at the top of their game while others are stuck and struggling to move forward?

They find it hard to get more clients, move beyond fear, create balance between business and family, and start living their dreams.

When entrepreneurs do start breaking free of restraints and get in position to soar, here’s what tends to happen; they can’t figure out how to increase their bottom line, they waste energy working in their business vs working on their business, causing stress and lack of time freedom.

Any of this sound familiar? Well, these are some of the barriers that need to be broken in order to live a happier and more resilient life.

Register now for Breaking Barriers TeleSummit

What about this?! Everything starts out great, you’re focused and ready to be fulfilled, but nothing is working the way you planned. What if there was a way for you to get on the right track to achieving money freedom without feeling stuck and confused?

To grow your business to its fullest potential
To break free from fear and get uncomfortable to elevate
To make a huge impact on the world by following your desires

What if there was a way to discover what it takes to have a successful business and create your ideal life? Would you be interested in that?

Well…now there is, and it’s available to you at no cost. Everyone should have their dreams and lives fulfilled.

Register now for Breaking Barriers TeleSummit
http://www.breakingbarrierstelesummit.com/LaShanda

It’s not good enough to just have dreams and not take the right steps to fulfill them. It means so much more when you know what you should be doing to make your dreams a reality.

So for a limited time, Cheryl J. Moses, a successful online entrepreneur seeking to elevate her business to extraordinary levels, decided to put together a free audio interview series for women entrepreneurs who struggle to find the right path in business.

It’s called, Breaking Barriers TeleSummit. Register today and stop being held back from achieving the freedom you deserve.

Visit http://www.breakingbarrierstelesummit.com/LaShanda

P.S. Cheryl found the #1 top experts to speak on this subject, and I’m happy to say that I am interviewed on this summit…

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(free telesummit) Finding Joy and Balance In Your Life

Click here if you would like to learn how to find joy and balance in your life.

Today, too many women are wearing multiple hats. Wearing these many hats gives the appearance that we are SUPER WOMEN, when in fact, we are crying on the inside. Our minds and schedules belong to others. Yes, it is okay to take care of others; however, we must take time out for ourselves.

It is not being selfish, if you spend 10 minutes or more on yourself. Who is going to take care of you? In order to help others, we must be healthy and strong. One of the most important things is learning to say no. The second most important thing we must learn is to delegate.

  • Learn how to become organized
  • Learn how to become stress-free
  • Learn how to live your purpose
  • Learn how to Say NO!!!

Join us for the upcoming Finding Joy and Balance In Your Life Telesummit, a free event hosted as part of the Spiritual Body Building TeleSummit series created by Renee Wiggins, RD. LD.

Event includes 10 speakers over the course of 10 days starting on June 23, 2014. Sign up via the link below: http://resultsbyrenee.com/find-balance/

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(ATL Event) Launch Your Business 3-Day Boot Camp hosted by Rosetta Thurman

Are you ready to stop procrastinating on your dreams and finally start getting paid to do what you love?

In just THREE DAYS, you will learn a simple step-by-step process for building a passion-based business that honors your gifts, brings in consistent income and provides you with the FREEDOM to live your ideal life!

 

Does any of this sound like you?

  • You want to build a successful business doing work that you love
  • You’ve tried to start your business before, but got off track somehow
  • You feel overwhelmed with all the information out there and wish you had a clear, step-by-step roadmap to earning income in your business
  • You really want to earn more money so that you can contribute to your household and create a better quality of life for your family
  • You want the time, lifestyle, location and financial freedom that comes along with being your own boss!

 

If so, Rosetta Thurman invites you to join her on June 27-29, 2014 for the Launch Your Business LIVE Boot Camp in Atlanta, Georgia! Click here to register: thelaunchyourbusinessbootcamp.com

 

In just three days, you’re going to learn:

  • How to set an inspiring income goal that will help you focus your efforts on the most important, revenue-generating activities in your business
  • How you can create a consistent weekly schedule to work on your business, even if you have a demanding full-time job, kids and a husband at home!
  • 3 powerful strategies for removing negative energy that may be holding you back from receiving success in your business
  • How to define your brand so that you can attract the perfect prospects to your doorstep
  • The essential tools you need to start earning money through your business (you’ll get a clear checklist that shows you exactly what you might be missing!)
  • The most effective use of social media (including blogging, Facebook, Twitter, LinkedIn, YouTube and Instagram) to attract new clients and customers
  • How you can create a simple, low-cost marketing plan that actually works! (you’ll get my popular fill-in-the-blanks template to help you do this quickly and easily)
  • …and so much more!

 

This 3-day LIVE training is for big dreamers and recovering procrastinators who are ready to LAUNCH, RELAUNCH OR GROW their business! Click here to register: thelaunchyourbusinessbootcamp.com

 

The training provided at the Launch Your Business 3-Day Boot Camp applies to any business that sells products or services, including: freelancing, consulting, speaking, training, coaching, blogging, books, ebooks, live events, digital products or physical products, By the end of the event, you will have a solid foundation in place so you can making money (or more money) in your business. To register for the Launch Your Business 3-Day Boot Camp and to learn more, visit http://thelaunchyourbusinessbootcamp.com.

 

About Your Host Rosetta Thurman:
Rosetta Thurman is a nationally-recognized author, speaker, mentor and coach dedicated to empowering women through personal development, leadership and entrepreneurship. She is the founder of Happy Black Woman, a supportive community that helps women create lives of happiness, success and freedom. Rosetta teaches women, step-by-step, how to find their purpose, take action on their goals and build businesses doing what they love, all while becoming happier and more fulfilled. Rosetta’s clients and students value her “tough love” approach to helping them achieve powerful breakthroughs in their lives. Rosetta and the Happy Black Woman brand have been interviewed, quoted and featured in numerous media outlets such as JET Magazine, Essence.com, BBC London, Atlanta Journal-Constitution, BlackEnterprise.com and Forbes Woman.

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(live chat + movie night) Single Christian Women Relationships & Challenges Today

BBWO Member Afi Pittman invites you to join:
Let’s Talk About It Live Chat
Thursday June 12th, 2014 at 7pm EST
http://www.authorofmyfaith.com/letstalkchat/


Ladies, it’s time to talk about all those things that are keeping you single… You know…those things that your churches and even closest friends aren’t talking about…

  • Unhealed trauma and how it affects your relationship choices
  • Loneliness
  • Poor/Unhealthy choices
  • The truth about celibacy vs. sex outside of marriage

Sign up to receive:
A safe place to discuss today’s dating and relationship challenges..
Giveaways of “31 Day Devotional for Single Women” and “Walking in Your Purpose”…
http://www.authorofmyfaith.com/letstalkchat/

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